This research paper and ECSJ-DEED joint session aim to explore the importance of diversity representation on environmental nonprofit websites, particularly in Buffalo, New York. Assessing these websites is crucial when seeking potential partners for engineering programs and community collaborations. By rigorously evaluating websites, we establish a foundation for informed partnerships that enhance engineering students' educational experiences. Websites serve as a vital medium for organizations to convey their values and goals. Meaningful collaboration between engineers and community partners can empower students, but superficial engagements may undermine their transformative potential. This research delves into reflecting local diversity on websites, emphasizing trust-building, engagement, environmental justice, creativity, inclusivity, and compliance with legal mandates. The methodology involves identifying and assessing environmental organizations in the Greater Buffalo Niagara region, utilizing the Fitzpatrick Skin Type Scale to identify people of color. This study underscores the importance of diversity representation for credibility and effectiveness in environmental advocacy, offering a valuable approach for educators seeking authentic community partnerships.
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