Statistics and data science (SDS) is a rapidly growing field, yet this growth is disparate, with individuals holding marginalized identities underrepresented. The developing nature of SDS poses an opportunity to broaden representation and bolster equity via student recruitment and to do so relatively early in the life of the field. In this paper, we investigate how and why a group of academically talented college students with low incomes came to major or minor in SDS. Qualitative coding of student interviews revealed they mostly came to SDS indirectly, were drawn to SDS at least in part by its applied nature, and are unanimously enthusiastic about SDS. These insights into students’ experiences with SDS can inform future recruitment efforts aimed at creating a more equitable field.
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