As engineering technology educators at Purdue Polytechnic Institute in Columbus, we are reinventing recruitment events to attract local high school students and industry partners, with a special emphasis on increasing attendance by women. While traditional events have their place, today's students expect individualized approaches amidst a plethora of in-person, hybrid, and online post-secondary delivery options. This paper explores nontraditional and specialized recruitment strategies, differentiating them from common events. Additionally, we will highlight insights from the 2024 State of Higher Education report discussed at a recent webinar.
Higher education is no longer traditional. We must engage in civic dialogues to understand what keeps students awake at night and provide hands-on experiences that set us apart from other institutions. It is not just about the degree they will earn; prospective students need to see the value we offer. As Stephen Covey suggests in Habit 2, we must help them 'Begin With the End in Mind' and be there with them to help achieve successes along the way. Education is no longer linear; students need to feel a sense of belonging.
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