2025 ASEE Annual Conference & Exposition

Video is a versatile and widely used medium in online higher education. However, the format's primarily passive nature is a common concern for both instructors and designers. Incorporating interactive elements, such as embedded quizzes, offers a way to transform video content from a one-way content delivery mechanism into a more dynamic, learner-centered tool that fosters active engagement, deeper comprehension, and improved performance.

This study explores student interaction with embedded video quizzes in an asynchronous online engineering course, Purchasing Applications in Distribution. As part of the course’s transition from a face-to-face delivery to a fully online delivery, interactive quizzes were embedded into the majority of video lectures to preserve the highly interactive nature of the original class and foster student interaction with the material.

The study employs a quantitative, retrospective analysis of participation rates, completion patterns, and quiz performance across 27 quizzes.

Results indicate that embedded video interactions, in conjunction strategic grading policies, elicited consistently high levels of participation, completion rates, and student scores throughout the course.

This research offers insight into how embedded video interactions and strategic course design choices can be leveraged to increase student interaction with video content.