2025 Collaborative Network for Engineering & Computing Diversity (CoNECD)

Keywords: Diversity, Inclusion, Women in STEM, Engineering Technology, Student Leadership, Retention, Recruitment, Higher Education, Gender Gap

This presentation provides an overview of the successful revival of a college program aimed at supporting women students in the College of Engineering Technology at the Rochester Institute of Technology. Recognizing the persistent gender gap in STEM fields, and within specific departments of the College, the Women in Technology (WIT) program was initially established in 2004 by dedicated College faculty.

Over the years, leadership of the WIT program transitioned from faculty to staff members, resulting in a range of management styles and varying degrees of program effectiveness. The COVID-19 pandemic further exacerbated challenges, leading to a significant decline in engagement. New students often did not understand the importance of the program, struggled to identify with promotional messaging, and were reluctant to participate in activities.

To address these issues, a strategic initiative was launched to revive and rejuvenate the program. This included the creation of a Student Executive Board, which played a pivotal role in redesigning the program to better meet the needs of current and prospective female students in engineering technology. The presentation will explore the comprehensive strategies implemented, from leadership restructuring to targeted marketing and branding efforts, aimed at increasing visibility, engagement, and support for women in engineering technology at RIT.

By presenting this case study, we aim to provide educators, administrators, and professionals with practical insights and replicable strategies for fostering diversity and inclusion within their own institutions. Attendees will leave with a deeper understanding of how empowering student leadership and creating targeted support mechanisms can effectively bridge the gender gap in engineering technology, ultimately contributing to a more equitable and innovative STEM workforce.