Free ticketed event
Our workshop will cover two main themes:
—Strategic versus tactical storytelling and the importance of linking stories to a larger goal (e.g. not working on a media placement for its own sake but because it's driving a larger agenda).
—Practical and affordable tips and tricks for improving editorial and multimedia storytelling, including an understanding of how audiences consume data and best practices from other industries.
Chris Bender is Assistant Dean for Communications at the University of Maryland's A. James Clark School of Engineering. He works with a team of communications pros to tell a story that’s rooted in strategy and executed with forward-leaning tactics.
Chris 20-year career spans the public, private and non-profit sectors and includes strategic communication, policy and advocacy and hybrid roles. Before joining the Clark School, he held senior positions, including as head of North American public affairs for the global biotech company Novozymes. He also worked in the US Senate and for the Mayor of Washington, DC.